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Digital Transformation: Step-by-step Strategy
To successfully tackle digital transformation, whatever sector they are in, companies cannot limit themselves to taking a few targeted actions, but must rethink the pillars of their business strategy in a context that is (and will be) increasingly digital. To that end, the traditional model of the strategic process must be integrated sector by sector, company by company, with an analysis of the external ...
The Hidden Challenge of Digital Transformation
Digital transformation has brought many challenges to enterprises in the last ten years. The consumerization of information technology has produced a shift from traditional legacy user interfaces and software to the need for consumer-grade, user-friendly interfaces and experiences at work. The proliferation of mobile technologies and the internet of things has expanded boundaries far beyond the physical ...
The Need to Transform Marketing Practices
Sustainability and digital transformation reinforce the central role of value creation, a topic that has been extensively studied in management, highlighting the need for a fundamental reassessment of both the concept of value itself and the strategies on which such value depends. With regard to the first point, in the systemic view, the firm is an enduring institution whose mission can be traced ...
Selling More and Better with Digital Resources
The digital revolution has affected all aspects of business life in recent years. Sales functions are among those affected by these deep changes, and companies have found themselves facing new challenges linked to different phases of their activities. Given the scope of the changes underway, the Commercial Excellence Lab of SDA Bocconi School of Management decided to conduct a study to understand ...