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The Indiscreet Charm of Data: The Case of Pornhub
The online pornography market is now dominated by large tech corporations that compete for very considerable amounts of business; just think, over 30 percent of all data transferred on the Internet is porn. With the affirmation of new technologies, the platforms in the sector have focused principally on facilitating the sharing of material produced by users, while the ability to collect and analyze ...
An Influencer for Every Marketing Campaign
The phenomenon of virtual influencers, which has been spreading in the United States for some time, is generating growing interest in Italy as well. Virtual influencers guarantee greater protection for brand image, reducing the risk of scandals or committing mistakes in communication. They can easily control the entire process of spreading the desired message, planning content, and the methods and ...
The Boom of Sex Toys (Thanks to E-commerce)
1969. The year the first sex shop opened in Italy. Since then the number of such stores has grown, especially in the 1980s and ’90s. Today the approximately 500 “physical” stores present in Italy[1] must deal with the opening of an increasing number of stores present exclusively online. This is a trend taking place throughout Europe: for example, the Beate Uhse company, that had a chain of franchises ...