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Another Weapon for Businesses: Imitation Market Strategies
Although innovative strategies are able to offer greater potential profits, they also bring a greater risk of failure. From the standpoint of balancing opportunity and risks, innovation and imitation should thus not be seen as alternatives, but as complementary. The digital paradigm has made innovation, but also imitation, easier. Among the second mover vantages not to be underestimated today, we ...
The Impact of NFTs on the Art World
The phenomenon of Non-Fungible Tokens (NFTs) exploded in 2021 following the sale by Christie’s of "Everydays: The First 5000 Days," a digital work registered on a blockchain and purchased for over 69 million dollars. More than representing an artistic innovation, NFTs appear to be a market segment and possible form of digital trading of works, a phenomenon that could potentially trigger new forms ...
The Digital Transition of Museums
The transition to digital can offer Italian museums the possibility of both a more interactive management of spaces, exhibits, and collections, and to reach a broader population of visitors and users of their contents. A digitally-based offer, far from substituting the pleasure of live experience, offers smart solutions to enrich the cultural offering, reach otherwise unreachable targets, promote ...
Digital Nomadism as an Opportunity for Tourism
In the last decade, thanks to the intensification of technological infrastructure and the growth of professions linked to the knowledge economy, the phenomenon of digital nomadism has regarded a growing number of professionals and entrepreneurs who have chosen a flexible lifestyle, moving between destinations that have a combination of good social, cultural, and environmental characteristics. Many ...