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Being a Strategy Maker in the Digital Era
In the context of the broad digital transformation currently underway, CEOs must represent the engine of corporate change. In the role of the “strategy maker,” the CEO first of all has the role of defining how artificial intelligence can support strategic decisions at multiple levels, and secondly, to promote and guide the digital transformation. The CEO is also required to renew the strategies ...
The Compass of Trust for Management
Customer trust is the main driver of the economic performance of a business. This is even more true in digital channels, the have a strong need for trust. To fully grasp the opportunities deriving from new technologies, it is necessary to move towards omnichannel marketing, that places the customer at the center of the business and its channels. This is the way to model the organization, the processes, ...
The Hidden Challenge of Digital Transformation
Digital transformation has brought many challenges to enterprises in the last ten years. The consumerization of information technology has produced a shift from traditional legacy user interfaces and software to the need for consumer-grade, user-friendly interfaces and experiences at work. The proliferation of mobile technologies and the internet of things has expanded boundaries far beyond the physical ...
Carlo De Benedetti: Publishing between Passion and Business
In this wide-ranging interview, Engineer De Benedetti talks about his past experience as the publisher of Repubblica, and his new adventure at the head of Domani. There is also criticism of the current government and the new leadership of Confindustria, as well as some reflections on the relationship between capital and labor.
Newspapers Searching for New Business Models
From their birth, newspapers have based their existence essentially on the same business model, founded on the sale of copies and advertising. This model, as we know, began to collapse more than a decade ago, and except in some rare cases, mostly abroad, an alternative has not yet been found. According to the data from ADS-Accertamenti Diffusione Stampa, from November 2013 to November 2019, the ...
A Predictable Decline and the Strategy of Newspapers
The crisis of newspapers has generated a broad debate in the world of journalism[1] and academics[2] that revolves around the following questions: will newspapers survive? If so, in what form? If not, what will the consequences be for the sector and for democratic systems?[3] To respond to these questions it is necessary to go back to the middle of the 1990s, when daily newspapers decided to ...
When Publishers no Longer Believe in Publishing
You had to get in line, twenty years ago, to understand the phenomenon of Repubblica.it. In the fall of 2001, delegations of experts and journalists from Axel Springer, the publisher of the popular Bild and the elite Die Welt newspapers in Germany, plus a long list of regional publications and magazines, came down from Berlin to Rome, armed with notepads. The Parisians of Le Monde also went to Repubblica’s ...
The Triumph of Subjectivity (and of the Smartphone)
I hadn’t realized how difficult it was to write about the historical evolution of the circulation of newspapers. I thought I could trust the enormous attention dedicated to the issue for years and decades; not only in the world of experts on the subject, but a bit in all segments of sociopolitical and mass communication culture. Yet I practically found a desert. There are no definitive studies ...
Digitalization: Certainties and Opportunities
In light of the experiences initiated in the field in the last two years, we can understand the need and mandate for all Italian regions to adopt the digital tools necessary to safely innovate healthcare services. In addition to the development of an interoperable technological infrastructure, there are three priority areas for intervention: evidence based management in support of digital, the development ...
Innovation Strategies for Museum Collections
Despite significant growth of the online presence of all Italian museums, these institutions are still oriented towards a use of the technology linked to the web 1.0 in which the services offered and their use are rather passive and not oriented towards engagement of the public. The risk is to not fully exploit the potential of digital to enhance their collections, to propose a differentiation between ...