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Being a Strategy Maker in the Digital Era
In the context of the broad digital transformation currently underway, CEOs must represent the engine of corporate change. In the role of the “strategy maker,” the CEO first of all has the role of defining how artificial intelligence can support strategic decisions at multiple levels, and secondly, to promote and guide the digital transformation. The CEO is also required to renew the strategies ...
The Compass of Trust for Management
Customer trust is the main driver of the economic performance of a business. This is even more true in digital channels, the have a strong need for trust. To fully grasp the opportunities deriving from new technologies, it is necessary to move towards omnichannel marketing, that places the customer at the center of the business and its channels. This is the way to model the organization, the processes, ...
The Hidden Challenge of Digital Transformation
Digital transformation has brought many challenges to enterprises in the last ten years. The consumerization of information technology has produced a shift from traditional legacy user interfaces and software to the need for consumer-grade, user-friendly interfaces and experiences at work. The proliferation of mobile technologies and the internet of things has expanded boundaries far beyond the physical ...
Newspapers Searching for New Business Models
From their birth, newspapers have based their existence essentially on the same business model, founded on the sale of copies and advertising. This model, as we know, began to collapse more than a decade ago, and except in some rare cases, mostly abroad, an alternative has not yet been found. According to the data from ADS-Accertamenti Diffusione Stampa, from November 2013 to November 2019, the ...
Another Weapon for Businesses: Imitation Market Strategies
Although innovative strategies are able to offer greater potential profits, they also bring a greater risk of failure. From the standpoint of balancing opportunity and risks, innovation and imitation should thus not be seen as alternatives, but as complementary. The digital paradigm has made innovation, but also imitation, easier. Among the second mover vantages not to be underestimated today, we ...