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Online vs Offline Distribution Goes Beyond
The traditional levers of the retail mix are still fundamental for the creation of a bond of trust with the end customer, but must be accompanied by tools and methods that, in the context of the digital economy, have proven to be particularly effective. Methods of purchase increasingly take place based on the active participation of the consumer in the construction and personalization of the service. ...
Sales Assistance in the Automotive Sector
Sales representatives in car dealerships will increasingly need better listening skills to interpret customers' needs and offer high-quality personalized service, overshadowing the technical abilities that have historically been dominant in the automotive sector. The evolution of the skills of sales personnel in the automotive sector is not only fundamental and necessary, but also requires a certain ...
New and Old Market Logics in the Hyperconnected Era
In the current hyperconnected world, the primary sources of value are data and communication, elements that businesses must know how to transform into information and relationships of trust, i.e. into sustainable economic value.#Through the construction of an ecosystem of complementary and interconnected solutions, businesses can generate "network externalities" and "switching costs" able to consolidate ...