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Magazine article
(E&M - 2022/04)
Castaldo Sandro, Zerbini Fabrizio
The New Normal in Marketing
Digital transition, ecological transition, smart working, and smart living are the key elements of the return to the post-pandemic normal. Having success in markets that change so radically and rapidly is not a challenge of little account for the Chief Marketing Officers and Marketing Managers of today. It is necessary to make a significant contribution for a responsible approach to the market and ...