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Magazine article
(E&M - 2019/3)
Saviolo Stefania, Pedersoli Paolo
Signature Experience: People at the Center
The ability to support organic growth through the development of value associated with the client is now considered a critical factor for success in almost all sectors. For all brands that have a strong narrative, and that always need to be relevant for constantly moving customers, designing a customer experience has by now become a mandatory strategy. The creation of a unique, relevant, and valuable ...