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Magazine article (E&M - 2020/2) Caporarello Leonardo

Negotiation: How Important is Cultural Background?

An activity present in every human community and society, but carried out following norms, methods, and behavior that can be very different depending on different cultural backgrounds: this is how we could describe negotiation in an intercultural perspective. In a world of globalized business, in which organizations and professionals increasingly find themselves interacting with colleagues and ...