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Magazine article
(E&M - 2022/1)
Manzoni Beatrice, Magni Federico, Mannucci Pier Vittorio
Creativity in Businesses, between Myths and Good Managerial Practices
In all organizations, favoring creativity in companies and properly managing it is essential to innovate and support growth and competitive advantage. Among the key skills at any organizational level – so much that the World Economic Forum entered it among the set of abilities most requested on the labor market – creativity is often the subject of false convictions: it is innate, it exists only ...