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Signature Experience: People at the Center
The ability to support organic growth through the development of value associated with the client is now considered a critical factor for success in almost all sectors. For all brands that have a strong narrative, and that always need to be relevant for constantly moving customers, designing a customer experience has by now become a mandatory strategy. The creation of a unique, relevant, and valuable ...
Successful strategies for the agri-food industry
In the first half of 2020, Italian agri-food exports to the United States totaled more than EUR 2 billion, up 4.5% compared to 2019 and registering a double-digit growth over the corresponding period in 2018. Moreover, the value of food and beverage exports to the United States is expected to increase by around EUR 11 billion by 2023. As revealed by the success of the Mutti and Marchesi Antinori labels, ...
Advanced Analytics: What Key Advantages for Which Companies
The rapid and incessant evolution of markets induces businesses to adopt increasingly advanced technologies to adequately respond to the needs of consumers and thus to remain competitive. Through the elaboration of accurate and increasingly reliable predictions, advanced analytics provides a conspicuous contribution to company decision-making processes, ensuring that managers have the possibility ...
The Supply and Demand of Uniqueness
The need for differentiation and distinction, that in its extreme version reaches what is known as the “need for uniqueness,”[1] has a well-known psychobiological origin, and in that sense can be considered a natural necessity of the human race. However, there is no question that the basic need to feel or appear different, to distinguish oneself, has emerged with increasing intensity in ...