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Magazine article (E&M - 2019/2) Prandelli Emanuela, Verona Gianmario

The 5 Rules of Online Business

In the era of so-called "digital transformation", the pervasiveness of the Web and the advent of new technologies are shaping a competitive landscape in which disruption is a daily occurrence, and innovation is the focus. On the Web, and thanks to the Web, the rules of competition are changing. On the one hand, spaces are opening on the market that favor the birth of new categories of operators. On ...

Magazine article (E&M - 2023/1) Puricelli Marina

A Complex Three Years that Bring Problems and Opportunities

From 2020 to today, Italian small enterprises have been living through “interesting times,” as the Slovenian sociologist Slavoj Žižek would say, to use a euphemism. In these three years, our enterprises have been affected by various types of unforeseeable and uncontrollable events: the health emergency, the war crisis, growing inflation, and most recently the energy crisis. As in the past, this ...