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High-Impact Leadership: The (Hidden) Power of the Relationship
The difficultly some leaders have in making the most of the human factor can be traced to the way they interpret the relationship with their associates. Positive leadership – understood as the process through which a leader achieves results and generates value with people – is able to promote engagement in individuals and psychological security in teams. A positive leader guides people investing ...
The New Logics and Growth Trajectories of Powered Advertising
The communicative potential offered by new technologies has profoundly modified the marketing tools in the hands of advertisers. “Powered advertising” indicates a new model of advertising based on new digital technologies and data. “Powered advertising” offers significant advantages with respect to traditional advertising strategies, as it offers a means of advertising that is measurable and ...