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When a Trademark Transforms the Value Chain
Those who work as CEOs today deal with sustainability every day, in every decision they make and every action they carry out: from the management of factories to innovation, from human resources to communication. Each company should be based on a single purpose, given by the integration of its own purpose and a social purpose. This integration between economic and social mission defines a clear model ...
The Profile of a Pioneer in an Era of Transition
CEOs are increasingly called on to face the historic challenge of deconstructing the old structures of the past, to then construct new organizational approaches oriented towards sustainability. In this context, the role of the CEO takes on particular importance because the CEO is the person who can emanate cultural, strategic, and value imprinting, but also operative and managerial imprinting, able ...