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Doing Business in China: The Case of Brembo

My travels to China date back to 1994. I began to go there for Brembo at the end of 2000 in order to establish the first minority equity joint venture, in Nanjing. This was NYABS (Nanjing Yuejin Automotive Braking System), a company for the production of braking systems for commercial vehicles. Brembo’s strategy was already oriented towards expanding its production in the main global automotive ...