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The Long-Living, or Ageless, Consumer
Individuals over 65 not only need health and safety, but they wish to have fun, consume, appear, and travel. We need to begin to redesign what is offered to them in line with the needs and tastes of this demographic category, for which less than 15 percent of companies have developed ad hoc business strategies. Moreover, the immediate future will increasingly see the emergence of a potential "permanent ...
Old Age as Stimulus for a New Form of Welfare
The perspective of the silver economy requires expanding our viewpoint, integrating the needs and attitudes of older people into welfare practices. The first market sectors that have looked towards the silver segment have been tourism, art and culture, transport, and wellness. Compared to people under 35, in Italy those who are over 65 have higher average pro-capita consumption, higher average income, ...
How the Demographic Profile Has Changed
Italy holds the record as the oldest country in Europe: 22.8 percent of its inhabitants are over 65 years of age. Moreover, since 2015, the country has been losing an average of 100,000 inhabitants per year, showing its inability for demographic growth. The exceptional longevity of its population places it at the top spot in the world. In addition, once passing 65, both men and women lead increasingly ...
Large-scale retailers Aim to Conquer the Silver Customer
The over-65 population segment is characterized by strong elements of diversity and cannot be considered as a single homogenous group, but to the contrary, requires careful and analytic profiling. The silver population has been neglected by commercial offers, especially as regards the purchase experiences of food products and the design of large-scale retail points of sale.#The silver segment particularly ...