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Magazine article
(E&M - 2021/3)
Dagnino Giovanni Battista
Advanced Analytics: What Key Advantages for Which Companies
The rapid and incessant evolution of markets induces businesses to adopt increasingly advanced technologies to adequately respond to the needs of consumers and thus to remain competitive. Through the elaboration of accurate and increasingly reliable predictions, advanced analytics provides a conspicuous contribution to company decision-making processes, ensuring that managers have the possibility ...