
Culture as a Business Tool
What is the relationship between businesses and cultural value? How can the latter increase the competitiveness of the former? And what tools can be used to invest in and develop the cultural sector? Economics and culture are only apparently different worlds. If on the one hand there is the business sector, with the aim of achieving financial results, on the other there is culture, with its multiple declinations in terms of identity, history, artistic expression, creative atmosphere, and social sustainability, that can act as an irreplaceable factor of growth and sustainable development for businesses ...