
Lavazza’s Response to the Great Challenge
The pandemic upon us has caused an emergency that will have a very significant impact on the international economy. Our country and its business and productive fabric will have to go through a test of resistance, just a short time after the one already passed after the financial crisis of 2008. This event - whose unforeseeability and rapid spread found us unprepared nationally and globally - forces us to rethink and reconfigure our way of approaching business, our relations with society, and our way of belonging to a community. Lavazza decided to act immediately, in the initial days of the crisis, ...