Managerial Insights
Creating Value with AI: Post-Digital Business Strategies
Since 2022, artificial intelligence (AI) has firmly established itself as a central topic on the innovation agendas of companies across a wide range of industries. From the first months of the launch of generative AI tools with easy-to-use interfaces targeting the consumer market, the scale of this phenomenon has been clear. OpenAI's ChatGPT, for instance, counted 100 million users within two months ...
Exploring the Market and Understanding AI Applications
This phase marks the initial step toward embracing AI. Ideally, the analysis of how to integrate technology into a company should stem solely from business needs, opportunities, and objectives. The ultimate goal should be solving a problem, which will dictate the choice of technology. However, from a pragmatic perspective, technology cannot be utilized without understanding its potential. Therefore, ...
Why Sustainability is Worth It (Even if Showing It Off is No Longer in Vogue)
“You’re good, and they throw stones at you. You’re bad, and they throw stones at you,” sang Gian Pieretti and Antoine at the Sanremo Festival in 1967. Fifty-eight years later, the sentiment described in the Italian song risks silencing the conversation on sustainability. The term 'greenhushing' refers to companies minimizing or completely avoiding communication about their environmental goals ...
Luigi Guatri: The Legacy of a Master
Professor Luigi Guatri's legacy resonates deeply within Bocconi University and throughout the landscape of Italian economic and business thought. A master in the truest sense of the word: a rigorous scholar, an intellectual guide, and a point of reference for generations of academics and students. After teaching at the University of Genoa and the University of Parma, he returned to Bocconi as a full ...
Public debt and interest rates: the compass dilemma
Let’s start with the facts. The incoming German government coalition has reached an agreement to increase public spending by 500 billion euros, easing both formal and cultural constraints on spending, deficits, and debt – particularly with regard to defense. Following the announcement, German bond yields rose. But does this market reaction reflect optimism or concern? An empirical analysis applied ...
Corporate profits: factors of inequality among Italian firms
Introduction In recent years, growing focus on economic inequality has given rise to the need for in-depth analysis of the internal dynamics in firms, particularly as regards the distribution of profits. In Italy, corporate profits are not only an indicator of the financial health of a business, but also a valuable yardstick for assessing economic inequality, both among firms and in firms. Tools such ...
Rethinking enterprise, reviving Europe
What choices are businesses facing today? How can we, as a School of Management, help businesses, entrepreneurs, and managers, during this unprecedented time? Five years after the pandemic and three years after the Russian invasion of Ukraine, companies are now contending with a storm of tariffs. These tariffs not only jeopardize revenues, but also the very way companies operate in the marketplace. ...
The sustainability pendulum: stakeholders set the course
Sustainability took several hits in 2025, though none delivered a knockout blow. Regulatory progress slowed in both the U.S. and Europe, and mounting political pressure might suggest a retreat. Yet the underlying trend remains intact. Stakeholder demand continues to exert powerful influence beyond regulation. Clients, employees, local communities, and the media still expect measurable, verifiable ...
How to negotiate (successfully) in the phygital world
Phygital negotiation refers to a blend of traditional face-to-face and digital-enabled interactions. In fact, digital tools can enhance the negotiation process in both in-person interactions (with data mining, for instance) and virtual ones (online meetings). In essence, phygital negotiations encompass a wide variety of combinations of direct, personal contacts and technology-driven elements such ...
A disassembly line for the dustainable transition
Everyone knows that a circular economy is essential for reducing CO2 emissions. According to calculations by the Ellen MacArthur Foundation, about 30 percent of all the decarbonization needed by 2050 to meet globally agreed targets depends on the circular economy. Few people, however, realize that the circular economy is also indispensable if we want to avoid running out of raw materials. The reason ...
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