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Articolo rivista
(E&M - 2012/02)
Scopelliti Irene
A Glance at the Future. The Effects of Anticipated Disclosure of Concept Products on Consumer Evaluation of Marketed Products
In 2010 Canon introduced to the public its Wonder Camera concept, a futuristic reflex camera that is currently under development at Canon’s lab, and that is forecasted to be launched on the market in 2030. The concept camera has been presented as implementing many breakthrough innovations. For instance, it features a single integrated lens with unprecedented focal length whereas current reflex cameras ...