Ricerca
Filtri applicati:
- Parola chiave: Attribute driving strategy
- Parola chiave: Category driving strategy
- Parola chiave: Market driving strategy
- Parola chiave: Needs driving strategy
- Macroarea: Contabilità e Controllo
- Area di conoscenza: Marketing e vendite
- Area di conoscenza: Strategia e Imprenditorialità
- Lingua: Inglese
Raffina la ricerca
- Parola chiave
- Strategic audacity (1)
- Area tematica
- Strategic Management (1)
- Tipo contenuto
- Articolo di rivista (1)
Documenti trovati:
1
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Articolo rivista
(E&M - 2012/04)
Vlasic Goran
Market driving strategies
Ever since market orientation was conceptualized and provided managers with a framework for managing sustainable competitive advantage (Kumar, Jones, Vankatesan, Leone 2011), firms have increasingly been recognizing customers as kings, focusing on satisfying their needs, and asserted customer centricity as their key value. This narrow understanding of the marketing concept led firms to struggle in ...