Ricerca
Filtri applicati:
- Parola chiave: Attribute driving strategy
- Parola chiave: Category driving strategy
- Parola chiave: Market driving strategy
- Parola chiave: Needs driving strategy
- Parola chiave: Strategic audacity
- Macroarea: Contabilità e Controllo
- Area di conoscenza: Marketing e vendite
- Area di conoscenza: Strategia e Imprenditorialità
- Lingua: Inglese
Documenti trovati:
1
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Articolo rivista
(E&M - 2012/04)
Vlasic Goran
Market driving strategies
Ever since market orientation was conceptualized and provided managers with a framework for managing sustainable competitive advantage (Kumar, Jones, Vankatesan, Leone 2011), firms have increasingly been recognizing customers as kings, focusing on satisfying their needs, and asserted customer centricity as their key value. This narrow understanding of the marketing concept led firms to struggle in ...