Ricerca
Filtri applicati:
Raffina la ricerca
- Parola chiave
- Attribute driving strategy (1)
- Canon (1)
- Category driving strategy (1)
- Concept products (1)
- Market driving strategy (1)
- Marketed products (1)
- Needs driving strategy (1)
- Strategic audacity (1)
- Macroarea
- Società e cultura (1)
- Area di conoscenza
- Strategia e Imprenditorialità (1)
- Tema
- Neuromarketing (1)
- Tipo contenuto
- Articolo di rivista (2)
A Glance at the Future. The Effects of Anticipated Disclosure of Concept Products on Consumer Evaluation of Marketed Products
In 2010 Canon introduced to the public its Wonder Camera concept, a futuristic reflex camera that is currently under development at Canon’s lab, and that is forecasted to be launched on the market in 2030. The concept camera has been presented as implementing many breakthrough innovations. For instance, it features a single integrated lens with unprecedented focal length whereas current reflex cameras ...
Market driving strategies
Ever since market orientation was conceptualized and provided managers with a framework for managing sustainable competitive advantage (Kumar, Jones, Vankatesan, Leone 2011), firms have increasingly been recognizing customers as kings, focusing on satisfying their needs, and asserted customer centricity as their key value. This narrow understanding of the marketing concept led firms to struggle in ...