E&M

2020/3

Nicola Palmarini

The Long-Living, or Ageless, Consumer

Individuals over 65 not only need health and safety, but they wish to have fun, consume, appear, and travel. We need to begin to redesign what is offered to them in line with the needs and tastes of this demographic category, for which less than 15 percent of companies have developed ad hoc business strategies. Moreover, the immediate future will increasingly see the emergence of a potential "permanent consumer" who will act within a market where age brackets will be abolished.

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