E&M

2019/2

Alberto Nucciarelli Sandro Trento

The Case of Uber, Between Innovation and Regulation

The existence of platform-based companies in regulated sectors imposes the need to combine innovative business models with the system of legislation regulating their activity. This is what is observed in the sharing economy, where the creation of value takes place by exploiting excess capacity. Uber has disrupted the sector of urban transport by enabling anyone to work as a driver using their own car. Consumers immediately appreciated the flexibility, customizability, and cheapness of the service. However, in many countries the regulation systems based on the logic of the industrial economy have turned out to be unsuitable for incentivizing new forms of competition typical of the digital economy.

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